In an interview on the show floor with Progressive Grocer, Trace Register President Phil Werdal, who ran a fishing company for 30 years before taking on his present position, pointed out that the seafood industry faces myriad challenges beyond sustainability, among them declining consumption, rising prices, and USDA loss rates of 9 percent at retail and as much as 31 percent at the consumer level, figures Werdal called “stunning.”

Therefore, the ability to get data from the supply chain and put it to work is critical, allowing manufacturers and retailers to offer more consistent product and satisfy customers. The biggest obstacle to the sharing of information, however, is the lack of interoperability between systems, so Trace Register has rolled out TR-Common, which may be the first of its kind, to address this issue.

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