CRITICAL CHALLENGE
Seafood Sustainability Verification
Verifying that seafood is sustainable is challenging and complex. Enforced by NGOs, customers, retailers, and consumers, it is also impacted by public perception.
Requirements can include traceability to farm or vessel and reference certifications. You must also verify that products come from sustainable and approved sources to comply with retailer sustainability policies, meet customer requirements, and meet consumer expectations.
TR5 can help make sustainability requirements simple.
Seafood Sustainability Verification
Verify seafood is sustainable
If you don’t comply
Heightened risk of severe consequences when supplying non-sustainable seafood.
- Identification of companies that fail NGO audits
- Business impacts from failed retailer audits
- Product recalls
- Brand damage among customers and consumers resulting in loss of customers and sales
- Potential lawsuits if sustainability claims are proven wrong
TR5 Solutions & Benefits
- Verifies seafood meets sustainability commitments
- Checks seafood sources and supply chains are approved
- References sustainability certifications
- Benefits the environment and suppliers
- Brings confidence commitments are met
- Fulfills customer demand for sustainable seafood
- Enhances product value and brand reputation
- Fewer problems and less claims risk
Wild Planet and Seafood Sustainability
Wild Planet is the original sustainable seafood company. It uses TR5 to ensure sustainability commitments, satisfy government regulations such as SIMP, and prepare for FSMA 204 recall-readiness. Trace Register’s TR5 platform enables trustworthy data and interoperability with other systems.
A premier brand of canned tuna widely recognized among U.S. consumers, Wild Planet sources only sustainable pole and line-caught fish. The fish comes from multiple fishing grounds and is processed in various countries’ facilities. These factors make it exceptionally challenging to gather and manage the required information from fishing, offloading, commingling, and processing.
Every product lot must have all the needed information to verify sustainability commitments made by Wild Planet. It must satisfy SIMP so it can be imported into the U.S. Additionally, supporting documentation such as NOAA 370s, captain statements, and much more must link to the final product.
Trustworthy Data and Interoperability
TR5 makes it easier for Wild Planet suppliers to provide reliable data. TR5 is GDST-capable, so trading partners with different traceability systems using the same GDST standards can exchange data with Wild Planet.
However, suppliers using TR5 have a more significant advantage because of CMCA (continuous monitoring and continuous analysis). It automatically checks to ensure the data they receive or send is complete and valid. A huge benefit, it eliminates the multi-day back and forth needed to correct data in different time zones. In addition, the information can be used in various ways. It can satisfy regulatory compliance and also provide information for consumer requests.
TR5 enables Wild Planet to manage all these processes in one platform, which has measurably increased efficiencies and streamlined workflows.
TR5 is interoperable; trading partners with different traceability systems that have the same standards can exchange data
