Traceability tells each product’s story.

Think of your product’s story like a book. It has a beginning, a middle, and an end. And the steps your product takes through the supply chain are like chapters.

Because the seafood supply chain is chaotic and complex, a product’s story may start years before it lands on a retailer’s shelf or a customer’s plate. And when there are multiple transformative steps to track, one product can circle the world before arriving at its final destination.

Like any story, there are good characters and bad ones. With TR5 seafood traceability, you can recognize your good partners and quickly identify and remove the others.

But it’s complex. You struggle because manually processing massive amounts of paper is impossible.

If you don’t, you risk failed audits, penalties, fines, and slowed imports that increase costs and can cause brand damage and legal claims. It can add up to lost customers, consumers, and sales.

TR5 provides the solution for these problems.

Providing interoperability and integration with unprecedented capabilities to visualize your data, TR5 has the agility to address today’s and tomorrow’s critical challenges.

Three essential components in TR5 ensure you tell the complete story: Link. Analyze. Act.

Here’s how we do it:

Link. Analyze. Act.


Linked data is crucial because it is machine-readable, provides context, and clarifies meaning. You can also integrate and use data from multiple sources to build digital supply networks (DSNs).

TR5 is a GS1 and GDST-capable platform. You can share and link data with any other traceability system that uses the same standards.

You eliminate costly, and error-prone double data entry since TR5 integrates with ERP, inventory management, and other business systems. We provide an open API and process, making integration more defined and predictable.

TR Success Story

Mt. Cook Alpine Salmon

Interoperability & Data Visualization

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Drive for improvement with continuous monitoring and continuous analysis (CMCA).

Data is not trusted when some of it is missing or invalid. Because seafood supply chains are so complex, it is very costly and almost impossible to manually check and correct massive data volumes due to the vast numbers of farms and vessels and much comingling. TR5 provides the power of CMCA to analyze data and determine whether it is trustworthy.

Trace Register’s definition of quality is how well something meets a set of requirements.

  • This definition can be applied to products, supply chains, workflows, and other parts of a business that impact risk, margins, and customer satisfaction.
  • To manage quality, you must be able to measure it. Quality is impossible to measure if you don’t have trustworthy data to quantify defects when requirements are not met.

TR5 CMCA uses DMAIC Six Sigma continuous improvement methodology, enabling your company to measure and improve quality.

TR Success Story

Wild Planet

Trustworthy Data

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Use your data to increase value. Save time and money by streamlining your business operations, managing supply chains, and creating value for your business. We continuously innovate to anticipate your needs and update our offerings.

Respond quickly and effectively to requirements like SIMP, FDA FSMA 204, recalls, and sustainability verification needs.

It is vital to know every member of your supplier networks. Seafood companies can use TR5 to review and understand all locations such as fishing vessels, farms, or processors in their supplier networks.

Supplying consistent quality seafood to your customers is challenging. But product consistency is a crucial indicator of value and often determines whether your company is a preferred supplier. TR5 with CMCA will help you deliver more consistent quality products. Your customers will see the increased value with results like less risk and lower costs, making it easier for them to sell.

Many U.S. consumers are anxious when shopping for seafood and want more information about the many different products. When shopping for seafood online, anxiety increases because you cannot see or examine the product. TR5 will enable seafood suppliers, online or in-person, to provide product data so retailers, food service, fish counters, or restaurant personnel can use the information to help them sell. When consumers have positive experiences buying and eating seafood, loyal behavior increases purchases and word-of-mouth recommendations to others.

TR Success Story

European Trading

Satisfy SIMP for
Wild Shrimp

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The results?

Less risk, higher margins, and increased brand loyalty.