Our Mission

We empower the global seafood community to improve operations, supply chains, and the consumer experience. 

Our Story

Our founder, Phil Werdal, started out working in Alaska’s seafood industry in 1970. Over time, he discovered a vast information gap between the people who catch and process fish and those who buy and eat it. He found that consumers are often left wondering what the seafood product actually was and where it came from.

Phil believed traceability was the solution to fill that information gap and started Trace Register in 2005, bringing together a team with a depth of experience in the seafood industry and technology.

Since then, traceability has shown that its role is far more than informing the consumer. It is a critical tool for managing and improving supply chains and business operations. At Trace Register, we believe responsible seafood companies can no longer operate without traceability.