Leading traceability solution providers Trace Register and Wholechain are working together to simplify seafood supply chain traceability. Their integration, following the Global Dialogue for Seafood Traceability (GDST) standards, enables interoperability for effortless data exchange between suppliers and buyers. This collaboration addresses one of the biggest challenges posed by evolving traceability regulations – data sharing between multiple stakeholders – and underscores the importance of data standards as a ‘common language’ among technology solutions.