We’re helping people consistently provide good, honest food.
Our Story
Our founder, Phil Werdal, started out working in Alaska’s seafood industry in 1970. Over time, he discovered a vast information gap between the people who catch and process fish and those who buy and eat it. He found that consumers are often left wondering what the seafood product actually was and where it came from.
Phil believed traceability was the solution to fill that information gap and started Trace Register in 2005, bringing together a team with a depth of experience in the seafood industry and technology.
Dr. Dag Heggelund exemplified this blend of expertise when he joined as Chief Technology Officer in 2012. From working alongside his father in seafood processing in Tromsø, Norway, to earning his PhD in Petroleum Engineering and Mathematics from Texas A&M, Dag gained a deep understanding of the practical challenges of the seafood industry and possessed the mathematical genius to create world-leading software. His breakthrough innovations in Data Quality Management and CMCA (continuous monitoring and continuous analysis) became the technological foundation that positions ORIGIN as the global leader in seafood traceability.
Since then, traceability has become much more. It is the critical tool that enables people to tell the complete story and show seafood is produced legally and sustainably and meets safety, quality, and human rights requirements. Traceability is essential so that every trading partner, including the final consumer providing for their family, can know that they have good, honest seafood.
When people know their seafood is good and healthy, they will eat more of it.
Discover what our platform can mean for your business.
ORIGIN simplifies compliance, protects your brand, and delivers the data you need for smarter business decisions.