Wild Planet Uses Trace Register Traceability to Satisfy Regulatory and Customer Requirements

Wild Planet, a top U.S. brand for sustainable canned tuna, sources pole-and-line caught fish from multiple countries and processes them globally, making traceability a complex process. Each product lot must meet SIMP requirements with complete, verified data and documents, including NOAA 370s.

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With the Trace Register platform, Wild Planet simplifies this process. The platform enables seamless, interoperable data exchange and features CMCA (continuous monitoring and continuous analysis) to check for data quality automatically.

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It reduces manual errors, saves time across time zones, and meets regulatory and consumer demands. Wild Planet has a streamlined, reliable traceability solution—all in one platform.

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“TR5 is the only solution I know of that can take care of our tuna requirements. There are so many regulations involved, and consumer needs continue to rush towards traceability. Trace Register has been around a long time and has a deep understanding of the seafood industry. We can depend on them to help as the team knows supply chains and can provide the know-how we need.”

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Ben Carvalho

Logistics Manager, Wild Planet