Driving ROI for Premium Vietnamese Shrimp Processor

A Vietnamese shrimp processor sells directly to a major U.S. brand and retailer, which requires complete traceability of its products. Oanh, tasked with managing Trace Register’s platform, was initially hesitant—collecting BAP certification data was tedious, and she doubted it mattered. But she soon learned that buyers and consumers do rely on this information. 

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A turning point came when the platform revealed data errors that could have blocked shipments. Realizing the impact of this work, Oanh became motivated to ensure accuracy and adherence to compliance standards. Trace Register’s platform not only safeguards market access and boosts product value, but it also empowers employees to see the importance of their role.

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“Manual traceability is time-consuming and unreliable. Trace Register’s platform streamlines the process, enabling trusted and actionable data.”