Seattle, Wash. – March 15, 2017 – Trace Register, the global leader in food traceability, joins industry leaders to address issues facing the canned tuna industry including increasing oversight and traceability. “We’re seeing more interest in tuna across the board,” states Phil Werdal, CEO, Trace Register. “Trace Register is pleased to provide the technology that enables seafood processors, distributors, importers, retailers, and now consumers, to easily verify that seafood is responsibly produced.”


Whole Foods Market: New Canned Tuna Standards and Traceability

In advance of the Seafood Expo North America, Whole Foods Market announced a new a canned tuna policy it will implement by Jan. 1, 2018. (See press release here)  Trace Register’s TR+ Analytics platform will help the retailer capture and verify key information about the sourcing, catch, processing and shipment methods used on tuna products, and verify that the company’s standards are being met.


“With this new sourcing policy for canned tuna, we were looking for a system that would enable us to verify that our requirements are being met, and that we have access to this data at our fingertips,” said Carrie Brownstein, global seafood quality standards coordinator at Whole Foods Market. “As a retailer committed to sustainability, traceability is critical to accomplishing our mission.”


Wild Planet Foods: Easing Importer Challenges

Like many processors and importers, Wild Planet Foods previously stored product information for their canned fish products (including tuna) in paper- or Excel-based systems. The company used Trace Register’s technology platform to better organize and document shipment information.  “Using Trace Register has allowed us to provide retailers with easily accessible information regarding our sustainable sourcing methods. A simple solution in a complex industry,” states, Ben Carvalho, logistics coordinator

Wild Planet Foods.


About Trace Register:

Trace Register is the proven traceability solution provider for the global food industry. Its newest solution, TR+ Analytics, revolutionizes automatic verification of food safety, quality, legality, and social responsibility. Time spent on compliance assurance is dramatically decreased while value is extracted from supply chain data to reduce risk and cost. Buyers and sellers can ensure products meet their requirements while achieving higher margins and more satisfied customers. Founded in 2005, Trace Register serves clients in 56 countries that include leading North American seafood retailers and a majority of top seafood companies. Visit to learn more.