Huffington Post: Private Sector Demonstrates that Seafood Traceability is Possible and Profitable

Excerpt: J.J. McDonnell supplements its own online database with an electronic traceability software platform and analytical tool called Trace Register, which provides QR codes detailing product information. Vilnit reported to Oceana that companies like Whole Foods and Wegmans "simply just won't buy product that isn't traceable, and this is really pushing the needle on traceability faster than it has been in years."‍

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