See Us at SENA 2026

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The Largest Seafood Trade Expo in North America

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📍Boston | March 2026

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Join us at the Seafood Expo North America in beautiful Boston. We're excited to connect with industry leaders and explore the future of seafood traceability.

Stop by our booth to say hello and learn how Trace Register is transforming traceability into a competitive advantage.

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Booth location details coming soon

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‍Featured panel

Chris Bradford, our Chief Customer Officer, is leading an industry panel discussion on one of the seafood sector's most pressing challenges.

Discover how progressive companies are turning traceability from a compliance burden into a strategic business asset.

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Panel Details

Transforming Traceability from Compliance Burden to Competitive Advantage

📅March 15, 2026

🕐3:00 PM – 3:45 PM EDT

📍Room 152

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The seafood industry is undergoing a fundamental shift. Once viewed as a regulatory burden, traceability is rapidly becoming the ultimate competitive differentiator and business asset.

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This session explores how progressive companies navigate this transformation, turning compliance costs into profit centers and expenses into valuable assets. Discover practical strategies for leveraging your data as a business advantage, why technology readiness creates first-mover advantages, and the human component that drives successful implementation.

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The decisions you make today about traceability will determine whether you lead the market or struggle to catch up.

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Panel Moderator:

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Chris Bradford

Trace Register

Chief Customer Officer

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Panel Speakers:

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Christopher Steel

Raw Seafoods, Inc.

Director of Food Safety & Regulatory

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Jonathan Lieberman

New York Customs Brokers Inc.

President

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Mark Eastham

Ahold Delhaize USA

Industry Executive‍

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