Trace Register Launches ORIGIN and Unveils New Brand Identity
Seattle, WA — June 24, 2025 — Trace Register, a global leader for more than 20 years in seafood traceability, announces the launch of ORIGIN by trace register™, its next-generation platform built to simplify compliance, enhance supply chain performance, and deliver potential ROI to seafood businesses around the world. The company also revealed a refreshed brand identity and website to reflect its forward-looking vision.
Designed for seafood companies of all sizes, ORIGIN builds on the robust foundation of Trace Register’s TR5GDST-capable platform while offering a modern, intuitive interface and expanded capabilities. ORIGIN will be in 9 languages and includes 1:1 global customer service. Users achieve an average 80% reduction in manual data entry, and ORIGIN enables them to access reliable traceability data across complex supply chains, unlocking the potential for 10X or greater return on investment.
“Traceability is no longer just about compliance—it’s a valuable business asset,” said Phil Werdal, Founder and CEO of Trace Register. “With ORIGIN, we’re delivering a platform that helps seafood companies leverage their data for smarter decisions, efficiency, and trust. It’s an investment that pays dividends.”
The launch is part of a larger evolution for the company, which includes a refreshed brand identity and a newly redesigned website showcasing client benefits, success stories, and innovation partnerships.
“We built ORIGIN to serve the real-world needs of our clients—no matter where they are or what language they speak,” said Chris Bradford, Chief Customer Officer. “This is traceability designed for people: intuitive, high-impact, and backed by dedicated support. It’s about helping our clients succeed every step of the way.”
ORIGIN will roll out in phases throughout2025. It offers users powerful tools for document management, achieving interoperability, and fulfilling requirements, backed by Trace Register’s renowned global customer success team.
For more information, visit the new website at www.traceregister.com.
About Trace Register
Trace Register, the global leader in full-chain seafood traceability, has supported clients worldwide for over 20years. Its next-generation platform, ORIGIN by trace register™, enables data and document management, making seafood supply chains smarter and more efficient. Built on the GDST-capable TR5 platform, utilizing GS1 standards, ORIGIN ensures interoperability across supply chains. Its intuitive interface is built with accessibility in mind for users of all levels. ORIGIN’s advanced tools help meet regulatory requirements, such as SIMP and FDA FSMA 204. ORIGIN potentially delivers 10X ROI, making it an investment that results in fewer problems, higher margins, and more satisfied customers.
Learn more at https://traceregister.com.
MEDIA CONTACT:
Gaylee Duncan
Principal
Executive Options
M: 1 206.384.7079
###