Retailer Builds Trust by Verifying Seafood Sustainability with Trace Register Platform

A regional grocery retailer uses Trace Register’s platform to uphold and verify the sustainability claims of their seafood products. With growing consumer expectations and internal commitments to responsible sourcing, the retailer needed a reliable way to ensure suppliers were meeting the requirements.

The Trace Register platform offers real-time visibility through dynamic dashboards that track data across the entire supply chain. Automatic alerts flag missing or inaccurate information, allowing the retailer to act quickly and maintain data integrity. When suppliers fall short on key data points, the system enables direct, constructive feedback—strengthening accountability and collaboration.

By shifting from reactive problem-solving to proactive monitoring, the retailer has improved both internal processes and consumer trust. The platform helps them confidently stand behind their sustainability claims while fostering stronger partnerships with their suppliers. The result is a more efficient, transparent, and responsible seafood program.

“TR5 helps us confirm sustainability claims and quickly flag missing data—making supplier accountability much easier.” Regional Grocery Retailer