TR5 Value Proposition

Click on the points below to learn more:

The top and bottom line

Do more, spend less and increase the value delivered to markets

The top and bottom line

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Achieve the new era event-based, full-chain traceability

Buyers require detailed historical data about every product they buy.


Data quality must be high enough to trust the data. When people trust data, they can use it to improve their business.

  • Processor
  • Importer
  • Brand Owner
  • Retailer
  • Consumer
  • Huge data volumes
  • Missing, inconsistent or invalid data
  • Many different data silos and formats
  • Data users constantly chasing data suppliers
  • Portal fatigue
  • High costs
  • Lack of consumer trust
  • Lost business
  • GDST event-based traceability records who, what, when, where and why for complete product history
  • GS1 Master data
  • Linked data
  • Open system allows exchange of data with other GDST systems
  • CMCA manages data quality & continuous improvement cycles
  • GS1 Digital Link connects digital and physical products
  • Transforms employee workflows
  • Increases collaboration in supply chains
  • Builds consumer trust
  • Fewer problems
  • Time saved, more efficiency
  • Higher margins
  • Satisfied consumers
  • Brand protection
Consumer satisfaction

Build consumer trust with actionable information, and improved product consistency

Consumer satisfaction

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Build consumer trust

U.S. per capita seafood consumption is small, 16 LB per person compared to 217 LB per person for meat and poultry.


Product quality is the number one concern US consumers have about buying seafood.


There are thousands of different types of seafood products available to consumers.

  • Processor
  • Importer
  • Brand Owner
  • Retailer
  • Consumer
  • Consumers say seafood quality is inconsistent and often does not meet expectations.
  • Only 21% of adults eat seafood more than twice per week, compared to 70% eating meat and poultry.
  • Most consumers say they are not knowledgeable about seafood.
  • Consumers say there is a lack of information about seafood.
  • Hard for brand owners to connect with consumers.
  • CMCA for consistent quality product
  • Product definitions catalogue provides reliable information
  • GS1 Digital Link connects the digital product with the physical product
  • TR Mobile Scanning App presents product data COMING SOON!
  • Consumer receives assurance and has less anxiety about buying
  • Their expectations are met when they consume it
  • GS1 Digital Link can provide information such as recipes and health information that build consumer confidence.

Positive consumer experiences lead to:

  • Increased purchases
  • Brand loyalty
  • Recommending seafood products to others
  • More sales

Help retailers sell seafood

Buyers depend on workers at the seafood counter for information about the products they buy.

  • Importer
  • Brand Owner
  • Retailer
  • Consumer
  • People at seafood counter are not seafood experts
  • They cannot get information about products they sell
  • They may provide wrong information
  • Lost sales
  • TR Mobile Scanning App can scan case barcode at counter to pull up product definition and history data COMING SOON!
  • People at seafood counter can access data on specific products to assure consumer
  • They can educate the consumer to help them gain knowledge
  • Make consumer expectations real

Sell seafood online

Most information about seafood sold online should be better, often it is just a photo of packaging.

  • Processor
  • Importer
  • Online Seller
  • Consumer
  • Missing information on products sold
  • Incorrect information
  • Consumer are anxious about buying
  • Lost sales
  • Product Catalogue with product definitions
  • Standardized way to present product info to different on-line sellers COMING SOON!
  • Consumer has trustworthy product information before buying
  • Consumer confidence increases
  • Much easier to manage info to sell seafood online
  • More sales

Enable consumers to find seafood product histories

People want to know where their food comes from, especially seafood.

  • Processor
  • Brand Owner
  • Retailer
  • Consumer
  • No way for consumers to find out where seafood came from or what was done to it
  • Concern about lack of transparency
  • GS1 Digital Link connects barcode or other packaging code to product history for consumers to see COMING SOON!
  • Consumer assured they have traceable product
  • Transparency adds value to the product
  • More sales

Obtain consumer feedback (feature coming soon!)

Many consumers would like to have two-way communication with companies that supply seafood but don’t have any way to do so.

  • Brand Owner
  • Retailer
  • Consumer
  • Unable to get consumer feedback on specific products
  • Retailer does not share feedback
  • Hard for consumers to voice their concerns
  • TR Consumer App enables them to enter or scan package code and provide feedback on specific products COMING SOON!
  • Brand owners get feedback to learn about consumers buying and eating experience
  • Brand owners can make supply chain corrections when needed or know when things are working
  • This interaction helps consumer gain seafood knowledge and assurance that seafood suppliers are listening to their concerns and working to meet their expectations
Regulatory compliance

Be ready for SIMP, EU, audits, and what comes next

Regulatory compliance

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Satisfy SIMP requirements

A single container may represent 300-500 harvest events.

  • Importer
  • Processor
  • Importers chasing processors to complete & correct data
  • Delayed import clearance
  • High customs broker costs
  • Broker fatigue with manual entry of 1000’s of data lines per month
  • Long, costly, or failed SIMP audits
  • CMCA checks data to verify it will satisfy SIMP requirements
  • Enable import brokers to automatically file SIMP data to ITDS
  • Ensures importers are audit ready
  • Automated SIMP filings
  • Fast import clearance
  • Lower filing costs
  • Confidence in passing SIMP audits
Sustainability and social responsibility

Support a green world while honoring the dignity of human labor and human rights

Sustainability and social responsibility

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Meet sustainability and labor standards

Retailers require seafood to meet their sustainability and labor policies.

  • Processor
  • Importer
  • Brand Owner
  • Retailer
  • Getting my suppliers to provide the data
  • Each retailer has different formats and requirements
  • Costly to manage
  • Failed audits
  • Market access is denied
  • CMCA checks product history against retailer policies
  • Same data can be checked against different policies
  • Automatic verification of compliance
  • Increases customer and consumer trust
  • Improved customer relationships and retention
  • Reduce risk of working with bad players in the supply chain.
Workflows and productivity

Process 90% more data so workers can focus on creating value

Workflows and productivity

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Provide fishing and farm harvest data

This data is critical for SIMP, product quality, sustainability, consumer trust and more.

  • Processor
  • Incomplete product history
  • Much keying in and re-keying of data
  • Much co-mingling
  • Processors don’t have traceability systems
  • Using unstructured spreadsheets to provide data
  • Buyers often contacting processors to correct & complete data
  • Integration with catch reporting systems
  • CTE Mobile App for simple data collection
  • Import configured Excel file
  • Integration with ERP systems
  • CMCA to check data
  • Automated data capture
  • Reduces data entry by 80%
  • Data is linked (like a web page link) to greatly reduce data duplication
  • Good quality data
  • Better audit results

Manage product definitions and item codes

Seafood is uniquely complicated with many species, product forms, and size-grades Companies can have 1000+ item codes!

  • Processor
  • Importer
  • Brand Owner
  • Incomplete and incorrect product definitions
  • Product definitions in multiple locations and not kept current
  • No way to share product definitions with extended supply chains
  • Product definitions not linked to physical product
  • Support for auto generation of product definitions based on product variations.
  • Size, grades, brands, product forms, etc. are treated as independent dimensions
  • Integrate master data into workflows
  • Automate existing workflows
  • Confidence that product definitions are correct
  • Easily support and manage 10,000 or more item codes
  • Ability to share product definitions throughout entire supply chains

Deal with nightmare of document management

A single transaction can contain 1,000+ supporting documents

  • Processor
  • Importer
  • Brand Owner
  • Retailer
  • Many hours and high cost of managing documents
  • Missing attachments
  • Incorrect attachments
  • Constant customer questions
  • Difficult to send documentation at time of shipment
  • Failed audits
  • Attachment links
  • Attachments (documents) are categorized and linked to the digital data they support.
  • Makes associating attachments to data much easier.
  • Attachments linked once can accompany multiple shipments
  • Customers approve attachments only once
  • Export attachments from TR5 to own systems
  • Far less time and cost spent on document management
  • Far more efficient
  • Higher confidence attachments are complete and valid
  • Fewer customer questions
Supply chain collaboration

More consistent products and fewer problems

Supply chain collaboration

Pain Points

It's hard to:

Key Stakeholders

Who is impacted?

Symptoms

Experiences include:

TR5 Event-based Full-chain Traceability (FCT)

Solution

TR5 Full-chain Traceability

Benefits

Always be recall ready

Slow incomplete recalls can endanger both your customers and your business.

  • Processor
  • Importer
  • Brand Owner
  • Retailer
  • Risk and cost greatly increase if data is not available or cannot be trusted
  • Takes longer to remove more tainted products at higher costs
  • Delay greatly increases consumer risk of illness or even death
  • CTEs and data linking enables tracing all products to their source
  • CMCA checks if all recall data is available
  • Automatic alerts request any missing data
  • Receive complete and valid recall data for all seafood
  • Faster response, less risk, lower costs if recall occurs
  • Prevent problems and avoid brand damage
The future

TR5 is built for the future of AI, IoT and whatever else is to come

The future
Revolutionize your data strategy.