For retailers using the TR+ system, jumping on marketing opportunities that arise like Super Bowl 49 is an easy decision. SeafoodSource contributing editor, Christine Blank, comments on the missed opportunities of retailers to market their seafood products during the upcoming Super Bowl 49, despite it being, "a game featuring teams from iconic seafood towns Seattle and Boston." However, some retailers were able to utilize their traceable seafood products and position them as a marketing point, such as Hannaford in Scarborough, Maine.
"As a retailer with an aggressive sustainability policy, Hannaford insisted on including Trace Register as part of the Super Bowl promotion. 'As part of the agreement with Hannaford, we partnered with Trace Register on the QR code, allowing us to trace the product back to the dock,' Zaritsky said."