It’s not your imagination. The seafood industry is talking a lot more than usual about Bitcoin these days.

But don’t worry. There’s no effort afoot to launch a new form of seafood-themed cryptocurrency — though “Fishscales” would have a nice ring to it.

Rather, the National Oceanic and Atmospheric Administration’s implementation of its new Seafood Import Monitoring Program (SIMP) requirements is helping to drive a great deal of interest in blockchain, the digital technology that underlies Bitcoin, Sean O’Scannlain, the president and CEO of Fortune Fish & Gourmet, told Undercurrent News in a telephone interview this week.