…Through its partnership with Trace Register, the company can track each boatload of fish from the moment they reach the dock until it’s delivered to the store shelf. That’s particularly impressive, given that Wild Planet is a global operation…

https://www.forbes.com/sites/simonmainwaring/2021/07/22/purpose-at-work-how-wild-planet-foods-is-creating-sea-change-in-the-fishing-industry/