The US’ Largest Tilapia Importer Taps Global Leader in Powerful Full-Chain Seafood Traceability

Munhall, PA. – March 22, 2018 – The Fishin’ Company, the largest Tilapia importer and one of the largest seafood
suppliers in the United States, has announced its partnership with Trace Register, the global leader in full-chain
seafood traceability. Trace Register will help to integrate The Fishin’ Company’s complex compliance, sustainability
and traceability platforms into Trace Register’s single platform while providing a critical Seafood Import Monitoring
Program (SIMP) solution.

The Fishin’ Company requires that all products they supply their customers meet a wide range of stringent and
detailed compliance requirements, including government regulations, customer requirements, certification reporting,
and various internal sustainability and social responsibility specifications. These metrics apply to all stages within
the raw material supply chain, including processing facilities, farms, boats, hatcheries and feed mills. The Fishin’
Company wanted an easy-to-use solution with a single place to store, use and share this vital information both
internally and with their customers.

“Trace Register’s end-to-end traceability transparency provides us with an easy way to achieve the assurance we
need to verify that our products are sustainable, socially responsible, compliant, and of the highest quality,” said
Heath England, Chief Operations Officer, The Fishin’ Company.

TR Full-Chain Traceability and TR+ Analytics with CMCA (continuous monitoring continuous auditing) makes it
possible to verify that products conform to The Fishin’ Company’s requirements, as well as those of their customers.
The solution, built on a powerful platform to handle robust data requirements, is based on GS1 standards.
Information from multiple sources about multiple products is in one system of records and available to all employees,
making it possible to share specific information with customers. Analytics are used to verify data as trustworthy,
automate alerts in near real-time to drive corrective actions, plus improve compliance and product quality. Trace
Register solutions make it possible to provide the complete product story, while at the same time keeping designated
information confidential.

“We are dedicated to helping our customers, such as The Fishin’ Company, achieve unprecedented outcomes that
include improved efficiency, lower costs, and reduced risk,” said Phil Werdal, CEO, Trace Register. “Our goal is for
our customers to put their data to work to help their businesses be more profitable.”
“We pride ourselves on being transparent with our customers,” said Ryan Grace, President of The Fishin’ Company.
“We believe Trace Register’s robust tool is the seafood industry’s next critical step in the supply chain transparency
evolution. Additionally, this traceability solution will ultimately reduce the amount of time we spend on maintaining
our critical documentation, leaving us more time to focus on providing the highest level of service to our customers.”

About The Fishin’ Company
Established in 2002, The Fishin’ Company is one of the US’ largest importers of seafood, with offices and processing
sites located around the world. The Fishin’ Company is minority-owned, and is built on the principles of supplying
the highest quality products at the lowest prices possible, while providing an unmatchable level of customer service.
The company focuses every day on building strong, long-lasting partnerships with customers, and has the distinct
honor of continuing to supply many of its original customers. The Fishin’ Company provides a wide range of
sustainably sourced, wild-caught and farm-raised seafood products that are MSC and BAP certified, including
species such as Tilapia, Salmon, Cod, Swai, Haddock, Snow Crab, and Mussels. The company prides itself on being
fully compliant with all food safety and social compliance-related requirements. To learn more, please visit

About Trace Register
Trace Register is the proven full-chain traceability leader in the global seafood industry. Their tailored solutions are
for every member of the supply chain, from single-user to enterprise level. They enable users to provide the complete
product story while keeping proprietary and designated information confidential. Members of the supply chain,
including fishermen, farmers, processors, importers and retailers, can ensure products meet their requirements while
achieving higher margins and more satisfied customers. Founded in 2005, Trace Register serves clients in more than
50 countries. Visit to learn more.

Media Contacts
Justin Baugh
The Fishin’ Company

Gaylee Duncan
Trace Register